Get early access

Find the dupe.Know it's
worth it.

Snap a photo or screenshot a TikTok. Dupedar finds legitimate lookalikes from real UK shops, then scores every one so you know if it's actually worth buying.

Get early access Free. No subscription.
Prices in £.
Illustrative example

Three taps
to a dupe

  1. Snap it or screenshot it

    A photo in a shop, a screenshot from TikTok, a picture your friend sent. If the item is in view, that's enough.

  2. We search real shops

    Dupedar reads the shape, colour and details, then looks for legitimate lookalikes at shops you already know. No fakes, no copied logos.

  3. Check the Worth it? score

    Every dupe gets a score out of 100, so you can tell a bargain from a let-down before you spend anything.

Cheap isn't
the same as
worth it

Other dupe finders stop at "looks similar". Dupedar checks four things and rolls them into one Worth it? score on every dupe.

  • Look match92% alike

    How close the shape, colour and details are to the original.

  • Star rating4.6 stars

    What people who bought it actually thought.

  • Number of reviews2,140 reviews

    Five stars from six people isn't five stars from two thousand.

  • Shop trustKnown UK shop

    Established shops with proper returns score higher than unknown sellers.

Illustrative examples

Built for how
you actually shop

Safe-shop badge

We flag fakes, unknown sellers and prices that are too good to be true, so the cheap option doesn't turn into a refund fight.

The real one, pre-loved

Sometimes the best dupe is the original, secondhand. We show pre-loved listings next to new dupes so you can pick.

Knows your size

Tell us your size and who you're shopping for. Dupes that don't come in it stay out of your results.

UK and US shops

UK first, with prices in £. Flip the switch if you're shopping from the US.

£38

Illustrative examples

Original
vs dupe

The kind of thing Dupedar finds. Example items, shops and prices only: real results depend on what's in stock.

Illustrative examples

What you can scan

Fashion and beauty come first. Shoes, bags, jewellery and home decor are right behind.

It's free.
Here's how.

Dupedar costs you nothing. No subscription and no card details. When you tap through to a shop and buy, the shop may pay us a small commission.

The small print, in normal-sized printWe may earn a commission when you buy through our links. It never changes your price.

Get in
early

We're letting people in a few at a time. Leave your email and we'll send your invite when it's your turn.

Dupedar is for adults aged 18 and over. See our privacy policy.

Fair
questions

How is it free?

When you buy a dupe through one of our links, the shop may pay us a small commission. You pay exactly the same price you'd pay going to the shop directly. There's no subscription.

Are dupes fakes?

No. A dupe is a legitimate product from a real shop that happens to look similar. Dupedar shows legitimate lookalikes from real shops and never shows counterfeits, replicas or anything that copies a brand's logo.

What happens to my photos?

Your photo is used to find matches for you, then deleted automatically within an hour.

What is the Worth it? score?

A score out of 100 on every dupe. It combines how close the look is, the star rating, how many reviews are behind that rating and how trustworthy the shop is.

Can I scan a TikTok?

Yes. Screenshot the moment the item is on screen and upload the screenshot.

Which shops do you search?

Real shops such as ASOS, Boots, Superdrug, M&S, Next, Zara, H&M and Amazon UK, plus pre-loved marketplaces for the original. Dupedar is independent and isn't affiliated with or endorsed by the shops or brands shown.

Why is it 18+?

Dupedar links out to shops where you can spend money, so it's for adults only.